VIRTUAL EVENTS: 3D HOLOGRAMS FOR YOUR NEXT DIGITAL EVENT

In an era in which it is possible to transform every aspect of our life into a digital experience, even the event industry is now oriented towards the virtual. The Coronavirus emergency has undoubtedly stimulated this sector to search for new formats and forms of entertainment for companies that still need to continue to create aggregation among their employees. From direct streaming to hybrid solutions for Phygital events, there are many proposals that during 2020 we have seen come to life among the agendas of event planners, but the trend that is expected to have a significant impact on the global market is that of holographic events. It has been calculated that by 2022 the annual growth rate of 3D hologram projection displays will be more than 27 %.

3D holograms are mainly used when you want to recreate a context or a situation that, on the one hand, enriches an event and, on the other hand, makes the public experience unique and rich: conventions, conferences, musical and theatrical performances, interviews with guests from other part of the world, but also the presentation of new products or the launch of a new collection during one fashion show or digital sales campaign.

Why use 3D Holograms?

More dynamic and interactive digital holography is more effective in engaging audiences than traditional media because the use of 3D projection along with high-definition displays offers an entirely new experience to audiences in theatrical performances, live presentations and teleconferences.

1 – Bring people together

When it comes to organizing an event, impressing the public is the focus of that day, leaving each participant with an incredible memory. The organizers, therefore, must be innovative and they can be by exploiting new holographic technologies, with public and famous personalities. Precisely in 2020 An Evening With Whitney: The Whitney Houston Hologram Tour , the world tour, a miracle of technology, by Whitney Houston which is back in concert 8 years after her death, but in the form of a hologram, caused much discussion. A double bodysuit and hundreds of hours of concerts by the singer were used to make the new Whitney; same way Carrie Fisher returned to play her role in the new Star Wars movie.

2 – Amplify the WOW factor of corporate events and meetings

The 3D holograms also allow guests and speakers to participate in conferences, meetings, conventions or meetings of their company even if they are miles away . In 2019 in London the Imperial College Business School during a hi-tech event, the speakers of a debate were replaced by their respective holograms, interacting with the guests present in the location and responding immediately to their questions, demonstrating that this technology can give life to a new generation of digital events .

What does this mean for the company?

From holographic reality to augmented reality, brands can leverage technology to create unique experiences, thus bridging the gap between virtual reality and the real world. For companies and agencies that organize events, 3D holograms offer the advantage of being able to invite internationally renowned speakers without having to resort to air travel, saving time and money.

Plus the new generation of holographic devices already has started changing the face of retail and marketing. More brands are harnessing the potential of immersive 3D holograms to bring a much larger market closer and forge closer relationships with younger, tech-savvy customers like never before.

At the very end of 2020 a communication agency rented some of our furniture for set up the set of an interview in which the guest was present in the studio in the form of 3D hologram : a technology that is therefore already finding its place also in Italy and for activities that up to now we have carried out with completely traditional methods. Transforming locations into a holographic theater for virtual corporate events, conferences, meetings, music events and digital talk shows could be the decisive turning point to bring the user experience to a new level: a user experience that is impossible to find on other media.

A scenario that winks a bit at the British TV series Black Mirror – which has also dealt with the issue of replacing an artist with his hologram – but which will soon become an integral part of our daily life: it will therefore be necessary to study the right strategy to allow this technology to create more engaging experiences e facilitate relations between brands and customers, avoiding completely substituting virtual interactions for human ones.

In the Star Trek universe, Captain Kirk and his crew regularly use a 3D hologram projector on the Enterprise spaceship to virtually transport someone light years away or simulate a virtual world. Everything we used to see in successful films is now more and more real, thanks to holographic technology that passes from the spaceships of the future to the venues of our present for events and live presentations with a strong visual impact.

That science fiction is no longer something projected towards the future, but that it is already reality?