Piaggio Vespa Elettrica – Motorcycles launch event venue

Piaggio Electric Vespa

For the presentation of the new Electric Vespa, Piaggio has focused on the right communication starting from the Outdoor Area: positioning a motorcycle, personalizing the color of the illumination and using the three showcases for an immersive experience from the entrance onwards.

Following the speech in the Light Space, guests were accompanied in the Yori Studio Space for a cocktail. There they had the chance to admire the new electric Vespa positioned on a moving stage platform with the reproduction of the Milan skyline lit by LEDs.