TIGI – Beauty Bloggers event venue in Milan
In occasion of TIGI‘s Event “Copyright Experience” relating to their professional hair care line #TIGIcopyright, organized by the agency philoIDEA, our venue has been transformed into a “beauty temple”. A beauty salon to try all the new TIGI’s products, share moments in front of the backdrop and a showroom area, where the illuminated showcase totems were the main stars of the events: an experiential and sensory narrative dedicated to a series of beauty bloggers, guests of the evening. The influencer Nicole Mazzocato joined the group.
From the Outdoor Area onwards, the brand was highlighted thanks to video contents, lights and customized graphics inside the three mirror boxes placed in the courtyard.