Showroom Press Day Location Milan


Lots of inspiration for the next journey at Samsonite’s Press Day Fall/Winter 2019 in 10 Watt.

An itinerary that started from the Lounge Space, dedicated to the kids section, where customized luggage with Mattel and Disney characters were the main stars.
In the Color Space, journalists had the chance to admire a wide range of bags and rucksacks, positioned in and on top of the furniture pieces and libraries already in location. The videos played on the smart tvs, present in the two lofts and in the Outdoor area, were used for storytelling, narrating the products present in showroom. 
Finally, guests were pampered with sophisticated snacks in the kitchen area, prepared by Zerobriciole Catering. 

Ready to go?