For the first ever X4 show in Italy, Qualtrics went for 10 Watt’s high-tech spaces to present to an audience of over 130 people “THE EXPERIENCE MGMT TOUR”.
In the Light Space different speakers from companies like Amplifon, UniCredit and lastminute.com alternated to discuss about experience marketing. Using the three lateral projectors and the luminous effects of the smart bathexs, the guest could live an extraordinary experience in an elegant context. Next to the main hall, the Color Space was prepared to host further people thanks to a live video projection.
Another projection was set up in the Yori Studio Space, where guests had access to a rich buffet enjoying at the same time the presentation.