Porsche for the exclusive launch of the new Panamera opted for a venue which really represented the essence of the vehicle. The car was positioned in the most technological loft of 10 Watt, the Light space. With the 3 lateral projections, a big centred one at the back of the car, and with the help of scenographic lighting, this excellence was ready to impress national and international clients and journalists.
Every hour the venue was ready to welcome and unveil the luxurious car to new audiences. Drinks and canapés were tastefully served in elegant stations both in the Light and Color space.