An unusual Christmas party for the staff of this brand, who was involved in a fun ice team building activity in the Yori Studio. The participants, divided into groups and guided by an expert team builder, created Christmas inspired ice sculptures.
Lego’s iconic sculptures where disseminated all around the venue, including the entrance to reinforce the brand’s image. The Christmas decorations of the venue were perfectly matched with Lego’s vision and setups. In order to create even more engagement, was the attendees’ duty to decorate one of the present trees with lego’s creations. Lego then organized a beautiful seated themed dinner in the Light space of the venue.