AUTOMOTIVE

CARS AND MOTORCYCLES – LOCATION FOR CARS AND MOTORS LAUNCH IN MILANO

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Exhibition space in Milan between Art and Technology

UNUSUAL SPACES FOR AUTO REVEAL

For those seeking unique spaces for car reveals, our lofts are the ideal solution for both national and international brands looking to showcase their vehicles in a creative and highly customizable setting. These versatile environments, enhanced with design furnishings and elements, provide the perfect atmosphere for exclusive events, where the launch of new cars can take place in a spectacular and unique manner, capturing the attention of guests and the media alike.

LOCATION FOR CAR AND MOTORCYCLE LAUNCH

Our locations for car and motorcycle launches offer spacious multifunctional areas, perfect for hosting up to three vehicles between the Lounge and Light spaces. These settings are ideal for the launch and presentation of new cars and motorcycles in Milan, providing an exclusive and impactful context. Thanks to their versatility, our spaces are also suitable for collateral events related to prestigious exhibitions such as EICMA (International Bicycle and Motorcycle Exhibition), making them the perfect choice for those looking to impress their audience during major automotive industry events.

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EXCLUSIVE CAR AND MOTORCYCLE LAUNCH IN MILAN: CUSTOM EVENTS ALSO FOR EICMA

10 Watt is undoubtedly the ideal location for car and motorcycle launches in Milan: perfect spaces for automobile and motorcycle presentation events, featuring high-impact visual and technological setups. Thanks to the three side projectors, the LED wall, moving heads on trusses, Smartbathex, and the option to use video mapping, vehicle presentations are transformed into immersive and thrilling experiences.

The venue is equipped with all the necessary equipment to best support each event: from the projection of films and presentations, to a piped sound system managed by the director, professional microphones, smart TVs and a stable Internet connection, perfect for high-quality live streaming.
The spaces are furnished with designer accessories, easily reconfigurable, and also lend themselves to hosting cocktail areas, buffets, and living areas for networking moments.

The ideal setting to launch new cars or motorcycles in an exclusive way, and thanks to its versatility, it is also the perfect location for side events related toEICMA, the most important event in the world of two wheels.

In addition to technological solutions, our staff supports every organizational aspect, offering customized services such as car valet, transfers, car rental within walking distance of the venue, simultaneous translation booth, security, hostesses and DJ sets.

AUTOMOTIVE EVENTS WITH TEST DRIVE IN MILAN

With its large and elegant interior spaces and 3.40 m 10 Watt access gate, it presents the ideal features for hosting a successful automotive event.
Guests, journalists and influencers can be directly involved at the launch event, thanks to the possibility of positioning the cars and motorcycles so that they can be observed and tested up close.
In addition, the area around Via Giacomo Watt in Milan lends itself perfectly to organize possible test drives and road tests for cars and motorcycles along the Naviglio Grande.