AUTOMOTIVE

CARS AND MOTORCYCLES – LOCATION FOR CARS AND MOTORS LAUNCH IN MILANO

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EICMA Events Brochure

Exhibition space
blending art and technology

UNUSUAL SPACES FOR AUTO REVEAL

For those seeking unique spaces for car reveals, our lofts are the ideal solution for both national and international brands looking to showcase their vehicles in a creative and highly customizable setting. These versatile environments, enhanced with design furnishings and elements, provide the perfect atmosphere for exclusive events, where the launch of new cars can take place in a spectacular and unique manner, capturing the attention of guests and the media alike.

LOCATION FOR CAR AND MOTORCYCLE LAUNCH

Our car and motorcycle launch venues offer large multipurpose areas, perfect for hosting up to three vehicles between the Lounge and Light spaces. These spaces are ideal for launching and showcasing new cars and motorcycles in Milan, ensuring an exclusive and impactful setting. Thanks to their versatility, our spaces are also ideally suited for ancillary events connected to prestigious international exhibitions such as EICMA, the International Motorcycle and Accessories Exhibition, making them the perfect choice for those who wish to captivate their audience during major events in the automotive industry.

EXCLUSIVE CAR AND MOTORCYCLE LAUNCH IN MILAN: CUSTOM EVENTS ALSO FOR EICMA

10 Watt is definitely the ideal venue for car and motorcycle launches in Milan: perfect spaces for presenting cars and motorcycles, with high-impact visual and technological staging. Thanks to the three side projectors, the LED wall, the moving heads on trusses, the Smartbathex, and the possibility of using video mapping, vehicle presentations become immersive and exciting experiences.

The venue is equipped with all the necessary equipment to best support each event: from the projection of films and presentations, to a piped sound system managed by the director, professional microphones, smart TVs and a stable Internet connection, perfect for high-quality live streaming. The spaces are furnished with designer accessories, easily reconfigurable, and also lend themselves to hosting cocktail areas, buffets, and living areas for networking moments.

The ideal setting to launch new cars or motorcycles in an exclusive way, and thanks to its versatility, it is also the perfect location for side events related to EICMA, the most important event in the world of two wheels.

In addition to technological solutions, our staff supports every organizational aspect, offering customized services such as car valet, transfers, car rental within walking distance of the venue, simultaneous translation booth, security, hostesses and DJ sets.

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AUTOMOTIVE EVENTS WITH TEST DRIVE IN MILAN

With its large and elegant interior spaces and 3.40 m 10 Watt access gate, it presents the ideal features for hosting a successful automotive event. Guests, journalists and influencers can be directly involved at the launch event, thanks to the possibility of positioning the cars and motorcycles so that they can be observed and tested up close. In addition, the area around Via Giacomo Watt in Milan lends itself perfectly to organize possible test drives and road tests for cars and motorcycles along the Naviglio Grande.

location for car presentations in milan

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