The ‘People’s Car’ company had in mind for the launch of their new Arteon, to present the model in an unconventional way. A brand new Polo was chosen to welcome guests to the venue and in order to do so, was parked in the Lounge space. The new model was placed in the Light Space, 20 cm below the ground level thanks to the use of ramps and in front of it, informal seating to accommodate the guests. With the 3 lateral projections, the big centred one at the back of the car, and with the help of scenographic lighting, this excellence was ready to impress national and international journalists. The colour blue was predominant for all the duration of the event whilst self-standing graphics were personalising the entrance of the venue.